Strategic Thinking: an Executive Perspective
- List Price: $56.00
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 12/01/1999
Description:
Technology and global events are changing the corporate environment at a furious pace; for executives to succeed, they must keep up with these changes and with new ways of strategic thinking. This book is one of the only brief, up-to-date, truly readable overviews of the field of strategy.
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Maintains a conversational tone, topical coverage, and practical approach. Provides a broad perspective on the major issues in strategy development. Places topics in context through the use of real examples and, where appropriate, relevant historical references. Treats change and uncertainty, examining the importance of changes in a firm's external strategic environment and the impact of evolutionary forces on strategy formulation. Takes a resource-based perspective encompassing strategic, physical, financial, and human resources.
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