Description: This unique book stresses the importance of the Asia Pacific region in the context of international strategies of the firm. With Western interest in Asia growing, there is a need for Western firms to boost their position both in Asia and against Asian competition and also to increase their understanding of Asian firms and business cultures. The book argues that, at present, Western firms are not using their strengths to the full in the world's most dynamic region and that their weakness in both competing and cooperating with Asian firms will have a negative impact on their overall competitiveness in global markets. These companies are advised to approach their operations in Asia strategically and are encouraged to question many of their traditional Western business assumptions, thereby adopting a more regional style of management. Strategies for Asia Pacific aims to apply selected concepts and theoretical frameworks of international business strategy to the entire Asia Pacific region. It draws on the research and direct professional experience of both authors and makes reference to recent, unpublished data. The text also gives frequent examples of Western business successes or failures in the region. The book will be of interest to Western managers doing business in Asia as well as academics studying the differences between Asian and Western films, strategies and business logic. It will provide an insight to Asian executives dealing with Western partners and competitors and will also be suitable as a textbook for courses on Asia at undergraduate and MBA levels.

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