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Strategy Pure & Simple II How Winning Companies Dominate Their Competitors

by Michel Robert

  • ISBN: 9780070531338
  • ISBN10: 0070531331

Strategy Pure & Simple II How Winning Companies Dominate Their Competitors

by Michel Robert

  • List Price: $37.00
  • Binding: Hardcover
  • Edition: 3
  • Publisher: McGraw-Hill
  • Publish date: 11/01/1997
  • ISBN: 9780070531338
  • ISBN10: 0070531331
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Description: Drawing on his vast consulting experience, the man who coined the term "strategic thinking" shows how to formulate strategy and--with the help of new chapters--how to implement and deploy it as well. Packed with case studies revealing the wisdom of Michel Robert's message, this trailblazer includes new guidance on the value and techniques of strategic leverage. 50 illustrations.
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