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Strategy and Enterprise Value in the Relationship Economy

by Bruce W. Morgan

  • ISBN: 9780471292845
  • ISBN10: 0471292842

Strategy and Enterprise Value in the Relationship Economy

by Bruce W. Morgan

  • List Price: $49.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/1998
  • ISBN: 9780471292845
  • ISBN10: 0471292842
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Description: In-this book, the author articulates the new way to value your business based on partnering, long-term customer and supplier relationships, intellectual property and other intangibles that make up the "relationship economy". He goes on to demonstrate how current accounting practices, investment analysis methods and certain management models may undervalue these relationship assets. The book offers new tools for measuring organizational performance based on crucial business relationships and offers ways to show the workforce the economic value of their decisions and actions.
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