Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (College Version)
- List Price: $63.00
- Binding: Paperback
- Edition: 0002
- Publisher: Taylor & Francis
- Publish date: 01/01/2005
Description:
A comprehensive, managerially-focused guide to formulating pricing strategy. Practical in focus and lively in style, this volume explains ideas and concepts that are essential to integrate pricing successfully into marketing strategy and that should be a part of every marketer's repertoire. Features numerous walk-through examples, illustrating how companies successfully implement pricing strategies.
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