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Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (Trade Version)

by Nagle, Thomas T.

  • ISBN: 9780136693765
  • ISBN10: 0136693768

Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (Trade Version)

by Nagle, Thomas T.

  • List Price: $39.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Taylor & Francis
  • Publish date: 01/01/2002
  • ISBN: 9780136693765
  • ISBN10: 0136693768
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Description: This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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