Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (Trade Version)
- Binding: Hardcover
- Edition: 0002
- Publisher: Taylor & Francis
- Publish date: 01/01/2002
Description:
This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
Expand description
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller | Condition | Comments | Price |
BookReadingInc
|
Acceptable
|
$10.21
|
BookReadingInc
|
Good
|
$10.61
|
|
More Than Words
Very Good |
$1.41
|
|
Orion Tech
Good |
$1.93
|
|
Gulf Coast Books
Good |
$1.93
|
|
Off The Shelf
Good
|
$2.50
|
|
Goodwill Books
Acceptable
|
$3.66
|
|
Wonder Book - Member ABAA/ILAB
Very Good |
$4.70
|
Ergodebooks
|
Good |
$5.31
|
|
Book Alley
Good
|
$6.70
|
|
Top Notch Books
Very Good
|
$6.75
|
readmybooks
|
Acceptable |
$10.31
|
readmybooks
|
Good |
$10.51
|
|
Affordable Products
Very Good
|
$14.61
|
|
GridFreed
New |
$65.31
|
Please Wait