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Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (Trade Version)

by Nagle, Thomas T.

  • ISBN: 9780136693765
  • ISBN10: 0136693768

Strategy and Tactics of Pricing: a Guide to Profitable Decision Making (Trade Version)

by Nagle, Thomas T.

  • List Price: $39.00
  • Binding: Hardcover
  • Edition: 0002
  • Publisher: Taylor & Francis
  • Publish date: 01/01/2002
  • ISBN: 9780136693765
  • ISBN10: 0136693768
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Description: This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn how to THINK about pricing, and include step-by-step formulas and procedures that show readers HOW to analyze a pricing problem and formulate a pricing strategy. A sampling of topics includes advice on how to understand how costs affect your pricing and profits, integrate costs with market-based pricing, integrate the elements of profitability, capture full value through price segmentation, adapt strategy in a changing life-cycle environment, develop models to aid in anticipating purchase behavior, and determine the constraints on profit maximization.
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Orion Tech
Location: Grand Prairie, TX
Condition: Good
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Seller: Once Upon A Time Books
Location: Tontitown, AR
Condition: Good
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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$5.01
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IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
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Seller: Adsrus Media
Location: Des Moines, IA
Condition: Very Good
Hardcover in dust jacket. Dust jacket shows some wear-book in very good condition. There are no marks on the pages...
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$5.06
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Hardcover in dust jacket. Dust jacket shows some wear-book in very good condition. There are no marks on the pages...
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
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Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
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Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
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Seller: Top Notch Books
Location: Tolar, TX
Condition: Very Good
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8vo-7¾"-9¾" Tall. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound.
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8vo-7¾"-9¾" Tall. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Like New dust jacket. 2nd edition. A copy that may have
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Very Good condition. Like New dust jacket. 2nd edition. A copy that may have
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Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
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Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Like New dust jacket. 2nd edition. A copy that may have
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Price:
$59.99
Comments:
Very Good condition. Like New dust jacket. 2nd edition. A copy that may have
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