Successful Marketing and Distribution in China Sector by Sector Case Analysis
- List Price: $65.00
- Binding: Hardcover
- Publisher: Routledge
- Publish date: 08/01/2004
Description:
The result of extensive research into the marketing and distribution strategies which international companies have developed and employed in order to succeed in the Chinese market, this book serves as a practical source of information and ideas for those engaged in business with China. Beginning with an overview of macro-economic development and the generalities of marketing and distribution in China, the book then moves to core case studies and identification of success factors specific to various industries including automobiles, fast moving consumer goods, consumer durables, pharmaceuticals, machinery and parts and components.
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