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  • ISBN: 9780070015685
  • ISBN10: 0070015686

Successful Marketing

by Affinity Communications

  • List Price: $12.00
  • Binding: Paperback
  • Publisher: McGraw-Hill Companies
  • Publish date: 08/01/1996
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Description
To understand business you've got to understand sales - because the best product in the world is only as good as how well its's sold. Here are real answers to help you pinpoint your market and goals ... get a handle on proven sales tactics and strategies ... and knock the socks off your competitors. All delivered with a rare blend of visual sophistication and informational know-how that other books sorely lack. Created for people with no time to waste, Sales and Marketing is your step-by-step guide to gaining a crucial edge in the marketplace. You'll learn all about market research, product launches, image creation, distribution channels, working with a sales force, and much more. From budget to image, the complexities of "moving your product" will become crystal clear. First Books for Business are vividly colorful guides of 50 quick-read chapters that take the mystery out of essential business topics. A wealth of features like worksheets, checklists, and frequently asked questions also help you walk the walk and talk the talk.
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