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Successful Product Development Speeding from Opportunity to Profit

by Milton D. Rosenau , Jr.

  • ISBN: 9780471315322
  • ISBN10: 047131532X

Successful Product Development Speeding from Opportunity to Profit

by Milton D. Rosenau , Jr.

  • List Price: $103.00
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 09/01/1999
  • ISBN: 9780471315322
  • ISBN10: 047131532X
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Description: A companion volume to the author's bestselling PDMA Handbook of New Product Development, this newest work from Rosenau breaks down the entire process of product development into digestible parts, presented in a quick, concise, easy-to-follow format. The entire product development process is outlined using an event/interval approach, illustrating the author's premise that the faster the movement from idea to product launch, the taster sales income is generated. Successful Product Development is the first product development book to focus exclusively on attaining revenue and profit growth as early and quickly as possible.
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