Error title
Some error text about your books and stuff.
Close

Sun Tzu and the Art of Business Six Strategic Principles for Managers

by Mark McNeilly

  • ISBN: 9780195099966
  • ISBN10: 0195099966

Sun Tzu and the Art of Business Six Strategic Principles for Managers

by Mark McNeilly

  • List Price: $74.00
  • Binding: Hardcover
  • Publisher: Oxford Univ Pr on Demand
  • Publish date: 11/01/1996
  • ISBN: 9780195099966
  • ISBN10: 0195099966
used Add to Cart $1.63
You save: 98%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $68.82
You save: 7%
Marketplace Item
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
Expand description
Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Owls Books
Location: Toledo, OH
Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Price:
$1.63
Comments:
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Goodwill
Location: Brooklyn Park, MN
Condition: Good
Shipping Icon
Cover has some rubbing and edge wear. Access codes, CD's, and other accessories may not be included. All items ship Mon-Fri.
Price:
$2.31
Comments:
Cover has some rubbing and edge wear. Access codes, CD's, and other accessories may not be included. All items ship Mon-Fri.
Seller: HPB-Diamond
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: bacobooks
Location: Garden Grove, CA
Condition: Like New
Shipping Icon
Price:
$6.33
Comments:
Seller: Light House
Location: Hayward, CA
Condition: Like New
Price:
$6.73
Comments:
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Very Good dust jacket. A copy that has been read but remains
[...]
Price:
$6.77
Comments:
Good condition. Very Good dust jacket. A copy that has been read but remains
[...]
Seller: HPB-Ruby
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: HPB-Emerald
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$8.98
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: HPB-Ruby
Location: Carrollton, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$11.23
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: MIMA MIA BOOKS
Location: BROOKLINE, MA
Condition: Very Good
Shipping Icon
Sewn binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations. Audience: General/trade. 1529D
Price:
$12.50
Comments:
Sewn binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations. Audience: General/trade. 1529D
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$25.26
Comments:
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Price:
$45.17
Comments:
Seller: GridFreed
Location: North Las Vegas, NV
Condition: New
New.
Price:
$68.82
Comments:
New.
Seller: Bonita
Location: Newport Coast, CA
Condition: New
Price:
$116.68
Comments:
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).