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Sun Tzu and the Art of Business Six Strategic Principles for Managers

by Mark McNeilly

  • ISBN: 9780195099966
  • ISBN10: 0195099966

Sun Tzu and the Art of Business Six Strategic Principles for Managers

by Mark McNeilly

  • List Price: $74.00
  • Binding: Hardcover
  • Publisher: Oxford Univ Pr on Demand
  • Publish date: 11/01/1996
  • ISBN: 9780195099966
  • ISBN10: 0195099966
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Description: More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in Sun Tzu and the Art of Business, Mark R. McNeilly shows how Sun Tzu's strategic principles can be successfully applied to modern business situations. Here are really two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the entire text of Samuel B. Griffith's popular translation of The Art of War. Within, McNeilly explains how to gain market share without inciting competitive retaliation, how to attack a competitor's weak points, and how to maximize the power of market information for competitive advantage. He also demonstrates the value of speed, preparation, and secrecy in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in successful leaders. In his final chapter, McNeilly presents a practical method to put Sun Tzu and The Art of Business into practice. By using modern examples throughout the book from GE, Microsoft, AT&T, BMW, Southwest Airlines, FedEx, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.
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Seller: Owls Books
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Seller: Blue Vase Books
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0195099966 Ships quickly. Mild shelf/reading wear. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids.
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: bacobooks
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Seller: Powell's Books
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Seller: MIMA MIA BOOKS
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Sewn binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations. Audience: General/trade. 1529D
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Sewn binding. Cloth over boards. With dust jacket. 272 p. Contains: Illustrations. Audience: General/trade. 1529D
Seller: Sixth Chamber Inc.
Location: River Falls, WI
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Oxford University Press 1996. Unless Listed in this decription, VG or Better.
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Oxford University Press 1996. Unless Listed in this decription, VG or Better.
Seller: A2ZBooks
Location: Burgin, KY
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0195099966. 9 X 5.90 X 1 inches; 272 pages.
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0195099966. 9 X 5.90 X 1 inches; 272 pages.
Seller: Ergodebooks
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