Survival of the Prettiest the Science of Beauty
- List Price: $17.00
- Binding: Paperback
- Publisher: Random House Inc
- Publish date: 07/01/2000
Etcoff puts forth that beauty is neither a cultural construction, an invention of the fashion industry, nor a backlash against feminism, but instead is in our biology. It's an essential and ineradicable part of human nature that is revered and ferociously pursued in nearly every civilization -- and for good reason. Those features to which we are most attracted are most often signals of fertility and fecundity. When seen in the context of a Darwinian struggle for survival, our sometimes extreme attempts to attain beauty -- both to become beautiful ourselves and to acquire an attractive partner -- become understandable. Moreover, if we come to understand how the desire for beauty is innate, then we can begin to work in our own interests, and not solely in the interests of our genetic tendencies.
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