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  • ISBN: 9780060934484
  • ISBN10: 0060934484

Taken for a Ride How Daimler-Benz Drove Off With Chrysler

by Bill Vlasic

  • List Price: $16.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 07/01/2001
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Description: It was one of the Big Three, the triad of auto-making behemoths that towered over American industry. So it was stunning news in May 1998 when Chrysler fell to the German corporation Daimler-Benz.

In the tradition of Barbarians at the Gate, Bill Vlasic and Bradley A. Stertz go behind the scenes of the mighty merger, showing how the inside story was even more dramatic -- and further reaching -- than it appeared from the outside. They describe the failed attempt by Kirk Kerkorian and Lee Iacocca to seize the company; the secret talks that Chrysler started with Daimler in response; and the twists and turns of the feverish negotiations and final absorption into the German industrial empire. Dramatic, insightful, and fully updated for the paperback edition, this book is a new classic of business writing.

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