Error title
Some error text about your books and stuff.
Close

Technology and Strategy Conceptual Models and Diagnostics

by Richard A. Goodman

  • ISBN: 9780195079494
  • ISBN10: 0195079493

Technology and Strategy Conceptual Models and Diagnostics

by Richard A. Goodman

  • Binding: Hardcover
  • Publisher: Oxford Univ Pr on Demand
  • Publish date: 10/01/1994
  • ISBN: 9780195079494
  • ISBN10: 0195079493
used Add to Cart $7.82
You save: 96%
Marketplace Item
new Add to Cart $198.81
FREE economy shipping!
Description: In today's complex, dynamic competitive landscape, management of technology can mean the difference between success and failure. Managers and researchers alike need effective ways to conceptualize and develop technology strategies. Richard Goodman and Michael Lawless provide tools needed to integrate firms' technology capabilities with their competitive direction. Technology and Strategy presents models that help put technology and its market impacts into perspective. It addresses the broad questions of how technology and markets evolve, how technology can re-order the "rules" of competition, and how it can shift the balance of individual firms' competitive advantage. It also blends topics currently capturing attention in business circles - such as Total Quality Management and the resource-based view of the firm - into a clear view of technology strategy. Evaluation of these trends helps managers to understand how their benefits and limitations affect their individual technology management programs. Technology and Strategy also describes methods to develop specific strategies to cope with challenges facing executives - like evaluating promising, but untried, new technologies. Using actual case studies from the electronics and bio-tech industries, Goodman and Lawless demonstrate the use of new techniques to formulate strategy, including Technology Mapping and the Innovation Audit. Both were created to help executives choose the approach to technology best suited to their firms' particular capabilities. Offering clear, practical guidance through a complex, fast-changing world of competition, this new analysis of technology and strategy is a valuable guide for general managers, R&D andmanufacturing managers, strategic planners, and academics.
Expand description
Seller Condition Comments Price  
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
Price:
$7.82
Comments:
Ships from Reno, NV. Former Library book. Great condition for a used book!
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$10.72
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$56.78
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Lyric Vibes
Location: Geneva, IL
Condition: New
0195079493 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
Price:
$112.65
Comments:
0195079493 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).