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Televised Presidential Debates: Advocacy in Contemporary America

by Hellweg, Susan A. A

  • ISBN: 9780275936211
  • ISBN10: 027593621X

Televised Presidential Debates: Advocacy in Contemporary America

by Hellweg, Susan A. A

  • List Price: $132.00
  • Binding: Hardcover
  • Publisher: Praeger Publishers
  • Publish date: 01/01/1992
  • ISBN: 9780275936211
  • ISBN10: 027593621X
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Description: This vital study employs a "television perspective" in examining the sponsorship, formats, nature, and impacts of presidential debates, stressing the 1960, 1976, 1980, 1984, and 1988 debates. The authors integrate contemporary theory and research about the television medium and influence with extensive research on presidential debates. Specific topics include how presidential debates have evolved as a function of the participation of the broadcast industry, how debates are structured to fit the demands of the television medium, how candidates' verbal messages must be tailored to the medium, how candidates' visual messages are defined through the medium, and the persuasive effects of mediated debates.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: HPB-Red
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972! Used textbooks may not
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Connecting readers with great books since 1972! Used textbooks may not
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