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Tested Advertising Methods

by John Caples

ISBN: 9780130957016
ISBN10: 0130957011

Tested Advertising Methods

by John Caples

Binding: Paperback
Edition: 5
Publisher: Prentice Hall Direct
Publish date: 07/01/1998
ISBN: 9780130957016
ISBN10: 0130957011

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new Add to Cart $40.32

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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.

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Tested Advertising Methods

by John Caples

Tested Advertising Methods

by John Caples

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