Tested Advertising Methods
- List Price: $15.95
- Binding: Paperback
- Edition: 5
- Publisher: Prentice Hall Direct
- Publish date: 07/01/1998
Description:
A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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