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The 11 Immutable Laws of Internet Branding

by Ries, Al

  • ISBN: 9780060196219
  • ISBN10: 0060196211

The 11 Immutable Laws of Internet Branding

by Ries, Al

  • List Price: $21.00
  • Binding: Hardcover
  • Publisher: HarperCollins Publishers
  • Publish date: 12/01/2002
  • ISBN: 9780060196219
  • ISBN10: 0060196211
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Description: With characteristic counterintuitive observations and signature marketing savvy, Al and Laura Ries bring their expertise to large and small "bricks and mortar" businesses, Internet companies, free agents, and entrepreneurs and reveal how the Internet is similar to -- and different from -- traditional media. They show how traditional companies can make the most of it and how Internet companies might benefit from mixing some traditional elements into their marketing strategies. They also illustrate their recommendations with anecdotes from some of the most innovative companies in the world, such as eBay, Amazon.com, and Yahoo! Short, to the point, and never theoretical, The 11 Immutable Laws of Internet Branding offers practical advice on capitalizing on the internet as an essential part of successful branding for all types of businesses.
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Seller: Owls Books
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Condition: Very Good
Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
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Shows some signs of wear from usage. Is no longer bright/shinny. Edge wear from storage and shelving.
Seller: Owls Books
Location: Toledo, OH
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All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Owls Books
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
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2000. Hardcover. Very Good.
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Location: Orange, CA
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Some wear from use. Good used book..
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
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Seller: Wonder Book - Member ABAA/ILAB
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
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Seller: WonderBook
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Very Good condition. Very Good dust jacket.
Seller: WonderBook
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Condition: Good
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Seller: Scholar and Poet Books
Location: West Bend, WI
Condition: Like New
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Sewn binding. Cloth over boards. Contains: Illustrations. Audience: General/trade.
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Seller: Robinson Street Books
Location: Binghamton, NY
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Prompt shipment, with tracking. Near fine in near fine dust jacket. First edition *
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