Description: With characteristic counterintuitive observations and signature marketing savvy, Al and Laura Ries bring their expertise to large and small "bricks and mortar" businesses, Internet companies, free agents, and entrepreneurs and reveal how the Internet is similar to -- and different from -- traditional media. They show how traditional companies can make the most of it and how Internet companies might benefit from mixing some traditional elements into their marketing strategies. They also illustrate their recommendations with anecdotes from some of the most innovative companies in the world, such as eBay, Amazon.com, and Yahoo! Short, to the point, and never theoretical, The 11 Immutable Laws of Internet Branding offers practical advice on capitalizing on the internet as an essential part of successful branding for all types of businesses.

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