Description: The 12 E-Commandments is an exploration guide that simplifies e-commerce into a manageable 12-step business process which will become as fundamental to e-business as the 4Ps are to marketing. Based on research and interviews with e-commerce luminaries such as Jeff Bezos, Michael Dell and Steve Ballmer, 12 E-Commandments outlines a step-by-step plan for transforming e-visions into reality. You'll start with learning, planning, and evaluating both software and network infrastructure; then implement security and Internet payment technology; establish supplier and customer portals; learn best practices for minimizing inventory; and finally, master today's best tools for personalizing the user experience.

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