Description: For Cotter, the key to getting a jump on change and beating out the competition in today's tumultuous, hypercompetitive business jungle is Rapid Redesign. A dynamic new approach to formulating and implementing strategic change, Rapid Redesign is based on the ongoing, systematic assessment of "the 20% of what you do that will contribute most to your success in the future", and then doing less to accomplish more by concentrating your time and energies on that 20%. Cotter begins by spelling out the changes in perspective required of every member of a company attempting to make the transition to a flexible, change-centered organization. This is followed by a series of interrelated chapters in which he provides step-by-step guidelines on how to go about designing, planning, building, and managing such an organization. You'll learn how to identify and prioritize key strengths and weaknesses in your organization's structure, work routines, and personnel in the context of tomorrow's opportunities. You'll discover hundreds of innovative new approaches to improving productivity - such as horizontal business teams and internal and external alliances - and you'll learn how to tailor them to the unique demands of your own organization and industry. You'll also learn how to reshape your organization in the three key areas of structure, support, and staffing, and how to build mechanisms for continuous reflection and renewal into the new organizational structure.

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