The Advertising Kit: a Complete Guide for Small Businesses
- List Price: $20.95
- Binding: Hardcover
- Publisher: Lexington Books
- Publish date: 03/01/1994
Description:
jeanette Smith has put into one book everything the owner or manager of a small business needs to know to build an effective and affordable advertising campaign. You'll find straightforward advice on targeting the best customer prospects, planning a budget you can live with, choosing the right media, and writing a winning message.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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