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The Advertising Kit: a Complete Guide for Small Businesses

by Smith, Jeanette

The Advertising Kit: A Complete Guide for Small Businesses cover
  • ISBN: 9780029295151
  • ISBN10: 0029295157

The Advertising Kit: a Complete Guide for Small Businesses

by Smith, Jeanette

  • List Price: $20.95
  • Binding: Hardcover
  • Publisher: Lexington Books
  • Publish date: 03/01/1994
  • ISBN: 9780029295151
  • ISBN10: 0029295157
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Description: jeanette Smith has put into one book everything the owner or manager of a small business needs to know to build an effective and affordable advertising campaign. You'll find straightforward advice on targeting the best customer prospects, planning a budget you can live with, choosing the right media, and writing a winning message.
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