The Alliance Revolution the New Shape of Business Rivalry
- List Price: $52.50
- Binding: Hardcover
- Publisher: Harvard Univ Pr
- Publish date: 05/01/1996
Description:
Alliances among firms are changing the way business is conducted, particularly in the global, high-technology sector. The reasons are clear: companies must pool their capabilities to succeed in complex and ever changing businesses. But the consequences for managers and for the economy have been underestimated. This first in-depth account of the new world of business alliances shows how collaboration has become integral to modern competition.
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