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The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Rosen, Emanuel A

  • ISBN: 9780385496674
  • ISBN10: 0385496672

The Anatomy of Buzz: How to Create Word of Mouth Marketing

by Rosen, Emanuel A

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: Currency
  • Publish date: 10/01/2000
  • ISBN: 9780385496674
  • ISBN10: 0385496672
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Description: Effective strategies for creating and sustaining that all-important word of mouth -- buzz -- at the heart of any great marketing campaign.
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