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The Anatomy of Persuasion How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You an

by Norbert Aubuchon

  • ISBN: 9780814479520
  • ISBN10: 0814479529

The Anatomy of Persuasion How to Persuade Others to Act on Your Ideas, Accept Your Proposals, Buy Your Products or Services, Hire You, Promote You an

by Norbert Aubuchon

  • List Price: $17.95
  • Binding: Paperback
  • Publisher: Amacom Books
  • Publish date: 03/01/1997
  • ISBN: 9780814479520
  • ISBN10: 0814479529
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Description: Some people seem to be able to talk anybody into anything! Do they simply possess a natural talent that the rest of us can never hope to imitate? This refreshing books says "No!" and provides readers with a unique, proven, step-by-step analytical thinking process that anyone can use to analyze, organize, and present information in a persuasive way.

The Anatomy of Persuasion literally dissects each step in the persuasion process. Readers will turn their great ideas into tangible realities as they learn how to:

- apply the two major principles of communication

- perceive the needs of others

- present the features and benefits of their idea

- understand the subconscious decisions people often make

- create a logical, error-free proposal (oral or written) that will win the day.

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