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The Art and Craft of Case Writing

by William Naumes

  • ISBN: 9780761917243
  • ISBN10: 0761917241

The Art and Craft of Case Writing

by William Naumes

  • List Price: $118.00
  • Binding: Hardcover
  • Publisher: Sage Pubns
  • Publish date: 07/01/1999
  • ISBN: 9780761917243
  • ISBN10: 0761917241
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Description: The Art and Craft of Case Writing is a practical, comprehensive, multi-disciplinary guide. The authors take readers through the entire case-writing process, including the development of objectives, data collection, drafting the case, testing and revising, and the development of polished teaching notes. Skills for writing both teaching cases and research cases are included. Authors William and Margaret J. Naumes are veteran case writers and have conducted many case-writing workshops with such leading organizations as the Academy of Management and the Decision Science Institute. This book is filled with examples and anecdotes from their experiences.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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