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The Battle for Congress Consultants, Candidates, and Voters

by James A. Thurber

  • ISBN: 9780815784630
  • ISBN10: 0815784635

The Battle for Congress Consultants, Candidates, and Voters

by James A. Thurber

  • List Price: $23.99
  • Binding: Paperback
  • Publisher: Brookings Inst Pr
  • Publish date: 12/01/2000
  • ISBN: 9780815784630
  • ISBN10: 0815784635
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Description: This volume provides an in-depth examination of six political campaigns waged during competitive 1998 races for the U.S. House of Representatives -- Georgia 2d district (including Plains and Albany), Wisconsin 2d (Madison and its suburbs), Connecticut 6th (which includes New Britain), California 22d (San Luis Obispo and most of Santa Barbara), Kansas 3d (four counties including Kansas City and Lawrence), and Washington 3d district.

The case studies evaluate the professional political consultants who managed each campaign, their interaction with the candidates, and the impact of the campaigns on voters. Relying on unparalleled access to both the consultants involved and the candidates themselves, the contributors explore the electoral setting and context of the congressional districts; the strategy, theme, and message of each campaign; the consultants' decisionmaking, fund-raising, and spending; and any outside forces that entered into the races. The book features new data on tracking, polls, and television advertising budgets.

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