Description: The rich flavor of coffee is part of the daily experience for 500 million people worldwide. But before it gets brewed, ground, and imported, coffee beans are planted, nurtured and picked by an estimated 25 million people for whom coffee represents more than a favorite beverage -- it's their livelihoods. In The Birth of Coffee, Daniel Lorenzetti and Linda Rice Lorenzetti follow the annual coffee cycle across 5 continents and 10 countries, recording in word and image the hard labor and big business behind the world's second favorite beverage. Traveling from the mountains of Kona, Hawaii, to the original Dutch plantations of Java and Sumatra, down the 200-mile long valley of coffee fields in Columbia, and to the source of the plant itself in Ethiopia and Yemen, this husband and wife team uncover the culture behind coffee's centuries-old history.
-- Organized by country, Daniel Lorenzetti's 100 stunning coffee-processed, duotone prints of the people and landscapes at the heart of The Birth of Coffee are paired with text relating how each country's history, culture and people combine to give life and flavor to the coffee they bring to market. Backed by the Lorenzetti's not-for-profit organization The Image Expedition, this beautifully executed coffee table book explores the history and people of the world's second largest traded commodity as part of its efforts to showcase the traditions and industry of the coffee trade.
-- The Image Expedition's documentary projects receive support from major corporations, such as Continental Airlines, ITT Sheraton, Olympus America and America On-Line. The Birth of Coffee project has been endorsed by international coffee organizations, including TheSpecialty Coffee Association of America, The Association of Brazilian Coffee Exporters, and The National Coffee Federation of Columbia.

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