Description: Barry Diller, Michael Dell, Richard Branson, and Phil Knight are among the successful entrepreneurs who share their best advice and strategies in the pages of this book. Filled with insights on a wide variety of entrepreneurial issues, the book discusses such topics as how to set and meet personal goals, how to create the right image for your company, problem solving, generating ideas, going public, and effective management. Editor Peter Krass introduces each selection and provides interesting and relevant background information on each entrepreneur. He also highlights significant comments and advice from each entrepreneur.
-- Features each entrepreneur's ideas in his/her own words
-- Informative and inspiring, this book will appeal not only to entrepreneurs, but to all general business readers

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