The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures
- Binding: Hardcover
- Publisher: AMACOM
- Publish date: 01/01/2005
Description:
Not only is the service sector growing rapidly, say Gutek (management and policy, U. of Arizona) and business writer Welsh, it is changing in ways that have become qualitative and offer providers a range of options that can be paralyzing. They explain how to use modern efficient techniques and technologies while creating the feel of a traditional, personal relationship with customers.
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