The Business of Public Relations
- List Price: $127.00
- Binding: Hardcover
- Publisher: Praeger Publishers
- Publish date: 02/01/1987
Description:
Using systems theory, this volume approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. The book also presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance.
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