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The Business of Public Relations

by Brody, E. W. A

  • ISBN: 9780275923334
  • ISBN10: 0275923339

The Business of Public Relations

by Brody, E. W. A

  • List Price: $127.00
  • Binding: Hardcover
  • Publisher: Praeger Publishers
  • Publish date: 02/01/1987
  • ISBN: 9780275923334
  • ISBN10: 0275923339
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Description: Using systems theory, this volume approaches public relations as an organizational subsystem. The author defines a functional framework for the practice of public relations consistent with contemporary management theory. The book also presents a practice management model for application in both corporate and counselor settings; develops this model to elaborate the role of the PR unit; and meets the development-related informational needs of both organizational and counselor practitioners in terms of human resources management, fiscal services, and insurance.
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