The Co-Marketing Solution Strategic Marketing Through Better Branding, Improved Trade Relationships, Superior Promotions, Effective Fact-Bases Selling
- List Price: $39.95
- Binding: Hardcover
- Edition: 1
- Publisher: McGraw-Hill
- Publish date: 03/01/2000
Description:
Old-style co-op advertising is the "great cash giveaway", a multibillion-dollar problem. Co-marketing, a far more effective technique, links manufacturer and retailer in channeling branding messages to the end user. (The "Intel Inside" campaign is an example.)
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