The Complete Idiot's Guide to Being a Successful Entrepreneur
- Binding: Paperback
- Publisher: Alpha Books
- Publish date: 09/01/1999
In step-by-step, commonsense language, The Complete Idiot's Guide to Being a Successful Entrepreneur walks potential entrepreneurs through the whole process, showing them how to: use their intuition and creativity to develop a winning product or service; find the funding they need to get started; hire the right people and build a dedicated staff; produce a high-quality product or service cost-efficiently; market and promote for optimal public awareness; and, eventually, branch off into other products or even become a business consultant. Throughout the book, Sortino offers sample business plans and proven financial strategies, not to mention a wealth of real-life, personal anecdotes and examples to light a path for the entrepreneurial grizzly bears of tomorrow.
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