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The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • ISBN: 9780028639925
  • ISBN10: 0028639928

The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • List Price: $18.95
  • Binding: Paperback
  • Edition: 3
  • Publisher: Penguin Putnam
  • Publish date: 01/01/2001
  • ISBN: 9780028639925
  • ISBN10: 0028639928
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Description: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
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Seller: Owls Books
2,703 orders (93% success)
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Seller: The Book Cellar
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0028639928 Has moderate shelf wear, highlighting, underlining and/or writing.
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0028639928 Has moderate shelf wear, highlighting, underlining and/or writing.
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Seller: Powell's Books
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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