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The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • ISBN: 9780028639925
  • ISBN10: 0028639928

The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

  • List Price: $18.95
  • Binding: Paperback
  • Edition: 3
  • Publisher: Penguin Putnam
  • Publish date: 01/01/2001
  • ISBN: 9780028639925
  • ISBN10: 0028639928
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Description: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.
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Seller: Owls Books
Location: Toledo, OH
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All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: The Book Cellar
Location: Nashua, NH
Condition: Good
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Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Has moderate shelf wear, highlighting, underlining and/or writing. Great used
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Seller: Half Price Books Inc
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Ergodebooks
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Seller: One Stop Shop Bookstore
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Seller: BonitaBooks
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Location: Newport Coast, CA
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