The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

ISBN: 9780028639925
ISBN10: 0028639928

The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

List Price: $18.95
Binding: Paperback
Edition: 3
Publisher: Penguin Putnam
Publish date: 01/01/2001
ISBN: 9780028639925
ISBN10: 0028639928

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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

Description: Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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Seller: The Book Cellar

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Location: Nashua, NH

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Size: 9x7x1; Has moderate shelf wear, highlighting, underlining and/or

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Size: 9x7x1; Has moderate shelf wear, highlighting, underlining and/or

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Seller: Wonder Book - Member ABAA/ILAB

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Location: Frederick, MD

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Good condition. A copy that has been read but remains intact. May contain

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Good condition. A copy that has been read but remains intact. May contain

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The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

The Complete Idiot's Guide to Brand Management

by Nicolino, Patricia F. A

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