Description: You're no idiot, of course. You know direct marketing can work for your business, but you don't always get the results you want. Now, whether you're after leads or sales, you can boost your response rates as never before! With the strategies and advice in The Complete Idiot's Guide to Direct Marketing, you'll see your response rates soar-and your promotions will generate a lot more money. In this Complete Idiot's Guide, you get: --Step-by-step guidelines for creating direct response copy that sells. --Savvy suggestions for boosting direct mail response rates 50 to 100 percent or more. --Great ideas for marketing online-with banner ads, e-mail, and Web sites. --Tips on making money with ads, telemarketing, and other alternative media.

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