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  • ISBN: 9780028621647
  • ISBN10: 0028621646

The Complete Idiot's Guide to MBA Basics

by Gorman, Tom Paulson, Ed

  • List Price: $18.95
  • Binding: Paperback
  • Publisher: Alpha Books
  • Publish date: 06/01/1998
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Description: The ultimate guide for the ambitious professional who wants to learn more about management, but doesn't have the time or money for business school. This highly readable guide demystifies MBA lingo and guides you through key MBA subjects like management, marketing, finance, operations, and more. Learn how to read financial documents, analyze market trends and competition, streamline operations, and begin to think and act like a manager! Special sections deal with emerging MBA topics like business ethics, team building, quality control, and understanding international business.
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