The Complete Idiot's Guide to Marketing Basics
- Binding: Paperback
- Publisher: Penguin Putnam
- Publish date: 04/01/1997
Description:
How do I increase sales? How should I price this new product? Who will buy this service? Answers to these and many other questions can be found in this information-packed guide designed for the millions of business people confronted with marketing problems. This step-by-step guide walks readers through all the essentials of developing a successful marketing program. Featured are painless discussions on creating an advertising program, setting prices, managing distribution channels, and developing a product strategy.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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