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The Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism

by Thomas Frank

ISBN: 9780226260129
ISBN10: 0226260127

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The Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism

by Thomas Frank

List Price: $19.00
Binding: Paperback
Publisher: Univ of Chicago Pr
Publish date: 10/01/1998
ISBN: 9780226260129
ISBN10: 0226260127

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Description: While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined -- and even anticipated -- by such unlikely allies as the advertising industry and the men's clothing business.

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The Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism

by Thomas Frank

The Conquest of Cool Business Culture, Counterculture, and the Rise of Hip Consumerism

by Thomas Frank

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