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The Corporate Communications Bible

by Dilenschneider, Robert L. A

  • ISBN: 9781893224087
  • ISBN10: 1893224082

The Corporate Communications Bible

by Dilenschneider, Robert L. A

  • List Price: $24.95
  • Binding: Hardcover
  • Publisher: New Millennium Entertainment (CA)
  • Publish date: 01/01/2003
  • ISBN: 9781893224087
  • ISBN10: 1893224082
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Description: Public relations -- the power to influence perception -- has never been more critical to success. In today's media-saturated, Internet-driven, fast-breaking global security, it can help us achieve our goals -- or undo us. In this comprehensive manual, the "Father of Public Relations" shares his battle-tested secrets on how all of us can form a positive image -- whether we're a Mom and Pop deli or a CEO. This eminently practical guide offers sound advice on every aspect of corporate communications:

- How to get the media on your side.

- How to prepare for, respond to, and use a crisis to your advantage.

- How to make speeches and presentations with confidence and ease.

- How to transform your career through the power of the written word.

- How to master up-to-the minute methods for keeping communications vital.

Highlighted by interviews with experts in every area of communications, this is an invaluable resource no businessperson can afford to be without.

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Seller: Owls Books
Location: Toledo, OH
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Book is in good condition, dust cover has some wear along the edges. The edge of the pages have some small stains.
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Book is in good condition, dust cover has some wear along the edges. The edge of the pages have some small stains.
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