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The Creative Priority Putting Innovation to Work in Your Business

by Jerry Hirshberg

  • ISBN: 9780887309601
  • ISBN10: 0887309607

The Creative Priority Putting Innovation to Work in Your Business

by Jerry Hirshberg

  • List Price: $17.99
  • Binding: Paperback
  • Publisher: Harpercollins
  • Publish date: 01/01/1999
  • ISBN: 9780887309601
  • ISBN10: 0887309607
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You are licensing a digital product for a set duration. Durations are set forth in the product description, with "Lifetime" typically meaning five (5) years of online access and permanent download to a supported device. All licenses are non-transferrable. More details can be found here. May come without consumable supplements like access codes, CD's, or workbooks.
Description: How does your company define creativity? Or doescreativity define your company? In this remarkable book, Jerry Hirshberg, founder and president of Nissan Design International (NDI), distills his experience as leader of the world's hotbed of automotive innovation and reveals his strategy for designing an organization around creativity.

In "The Creative Priority" Hirshberg weaves together enlightening real-world anecdotes with the story of NDI's genesis to illustrate eleven interlocking strategies that came to define NDI's creative priority. Richly illustrated with NDI's elegant designs and sketched, "The Creative Priority" is at once a compelling narrative, a rich store of hands-on experience, and a grab bag of breakthrough insights that can help your business perform its most vital function.

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