Description: The Crisis Counselor provides businesses with the information needed to avoid, manage, or even thrive during a business crisis. By following the author's dynamic, proactive strategies for dealing with unfortunate "crises" that can arise in any business -- such as downsizing, product recalls, or poor employee morale -- business owners, managers, and executives alike will learn how to recognize a crisis, plan for its management, practice for the reaction to the crisis, and then study the crisis response process once it's complete.
-- Any size business needs this book -- from a Fortune 500 company to the neighborhood corner store
-- The Crisis Counselor tackles a variety of damaging situations -- corporate lawsuits, death of a company executive, Y2K troubles, negative media coverage, and more -- that can affect any type of business and offers sound, practical advice on how to manage the crisis effectively, including how to talk to employees, customers, shareholders, and the media
-- Named one of the "10 Top Books on PR" by PR Week magazine

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