Description: Two opposing world views, the Traditional, (characterized by a search for a way of life that is a comforting and familiar repetition of the past), and the Modernist, (characterized by a system of dominant values that includes personal success, consumerism, materialism, and technology), have defined American culture for centuries. As we approach the 21st century a third group is emerging, the Cultural Creatives. Since Paul Ray's groundbreaking survey hit the news, the term "Cultural Creatives" has become part of the thinking and vocabulary of people in publishing, advertising, business and academia. Ray and Anderson combine readable survey results with concepts for cohesive action in a thoughtful analysis of this unchartered political and social landscape. Cultural Creatives are people with a strong spiritual and moral core -- one based on the social movements that have emerged in the past 30 years from the Civil Rights movement to feminism to the environmental movement.

Essentially, they are a new tribe that is morally, politically, and socially different from the rest of the country. Serving as a documentary of this new phenomenon as well as a catalyst in the emergent self-awareness of this important new cultural stream, "The Cultural Creatives" offers hope for change, and support for the gathering of a potentially creative new force.

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