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The Customer Century

by Gronstedt, Anders A

  • ISBN: 9780415921992
  • ISBN10: 0415921996

The Customer Century

by Gronstedt, Anders A

  • List Price: $69.95
  • Binding: Hardcover
  • Publisher: Brunner-Routledge
  • Publish date: 01/01/2000
  • ISBN: 9780415921992
  • ISBN10: 0415921996
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Description: Say goodbye to the production century. Savvy and all-powerful consumers are at the helm. Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Federal Express, Hewlett-Packard, Ericsson, Philips, and Xerox, Gronstedt provides the keys to thriving in the upcoming "customer century." Companies must learn to integrate communications three dimensionally: externally with key customers, vertically between senior management and front-line workers, and horizontally across departments. Packed with hands-on advice, this book is a roadmap to success in the Customer Century.
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Seller: HPB-Ruby
Location: Dallas, TX
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Book Lover's Warehouse
Location: Watauga, TN
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There is very little shelf wear. The binding is in good shape. The pages of this book are clean and unmarked. A good solid copy. FAST SHIPPING & FREE TRACKING!
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There is very little shelf wear. The binding is in good shape. The pages of this book are clean and unmarked. A good solid copy. FAST SHIPPING & FREE TRACKING!
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This book looks at how some of the top-performing companies, including
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This book looks at how some of the top-performing companies, including
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Location: Asheville, NC
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PERSONALIZED INSCRIPTION BY AUTHOR on title page, no other marks noted in
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HARDCOVER, BRAND NEW COPY, Gray Leather Cover, Perfect Shape, No Black Remainder Mark, 493-609.
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HARDCOVER, BRAND NEW COPY, Gray Leather Cover, Perfect Shape, No Black Remainder Mark, 493-609.
Seller: Sutton Books
Location: Norwich, VT
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Hbk 252pp an unread copy excellent clean tight unmarked in sleeve-protected dj as new.
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Hbk 252pp an unread copy excellent clean tight unmarked in sleeve-protected dj as new.
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