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Description:
Customer Relationship Management (CRM) is the buzz of the business world. Broader than the age-old principle that "the customer is always right", CRM targets profitable ways to act on that premise, at all times, across all channels and functions -- keeping the customer coming back for more.
Now, The Customer Differential provides a game plan for implanting CRM at the core of every organization. More than any other book before, it supplies the step-by-step guidelines -- complemented by illuminating case studies -- on how to put into practice this powerful new directive, including how to: -- Implement a four-step planning process to ensure a successful CRM initiative -- Refocus the business and organize the entire company around CRM -- Support CRM using metrics and analytics, as well as systems and technology -- Transform customer interactions in every department, and at every customer touchpoint -- Measure the impact of CRM -- and see how providing optimal value for the customer pays off in bottom-line benefits for the company.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
