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The Customer-Centered Enterprise How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

by Harvey Thompson

  • ISBN: 9780071352109
  • ISBN10: 0071352104

The Customer-Centered Enterprise How IBM and Other World-Class Companies Achieve Extraordinary Results by Putting Customers First

by Harvey Thompson

  • List Price: $29.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 11/01/1999
  • ISBN: 9780071352109
  • ISBN10: 0071352104
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Description: IBM -- history's most remarkable organization -- stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always conic first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM) -- the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision.

In today's environment of similar or identical products. CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organizational capabilities with customer expectations -- experiencing unqualified marketing success.

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