Description: Today's most popular commercial Web sites receive more than 100 million hits a day -- each hit a potential source of valuable customer information. Unfortunately, many companies fail to take advantage of this intelligence gold mine for lack of a means of managing the torrent of data streaming into their Web sites. In this groundbreaking guide, bestselling Wiley author Ralph Kimball introduces the Webhouse, a powerful new way of capturing valuable information flowing into a Web site and ordering it in ways that are useful to managers, strategic decision-makers, and customers. He supplies the step-by-step instructions and many of the tools for designing, building, and managing a Webhouse. And he describes proven techniques for using Webhouses to increase productivity and profits.

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