Description: In 1995 Denny's Restaurants paid out $54 million in damages to almost 300,000 customers who sued the company for racist practices. In 1998, Fortune magazine ranked Denny's #2 in its list of "The Best Companies for Asians, Black, and Hispanics." How did Denny's manage this astonishing turnaround, in just three short years, and transform itself from a company accused of widespread discrimination to a celebrated model of diversity? The answer, as told in this candid account by Jim Adamson, CEO of Advantica, Denny's parent company, provides a blueprint for how any company should respond if it finds itself in a similar crisis. Adamson also provides valuable guidelines on how to spot and weed out discriminatory hiring and customer service practices before they turn into multi-million-dollar lawsuits and PR nightmares.

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