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The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

ISBN: 9780201407198
ISBN10: 0201407191

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The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

List Price: $17.99
Binding: Paperback
Publisher: Perseus Books Group
Publish date: 01/01/1997
ISBN: 9780201407198
ISBN10: 0201407191

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new Add to Cart $13.73

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Description: New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.

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The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

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