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The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

  • ISBN: 9780201407198
  • ISBN10: 0201407191

The Discipline of Market Leaders Choose Your Customers, Narrow Your Focus, Dominate Your Market

by Michael Treacy

  • List Price: $17.99
  • Binding: Paperback
  • Publisher: Perseus Books Group
  • Publish date: 01/01/1997
  • ISBN: 9780201407198
  • ISBN10: 0201407191
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Description: New in paperback--the bold new strategy for reinventing competition, written by the authors of the popular Reengineering the Corporation. Treacy and Wiersma describe in detail how companies such as Wal-Mart, Southwest Airlines, Charles Schwab, and Intel are creating havoc for their competitors by raising and reshaping customers' value expectations.
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