The Disney Touch: Disney, ABC and the Quest for the World's Greatest Media Empire
- List Price: $19.95
- Binding: Paperback
- Edition: 0002
- Publisher: Irwin Professional Publishing
- Publish date: 01/01/2001
Description:
In this revised edition of his acclaimed 1991 bestseller, Business Week's Ron Grover once again brings readers into Michael Eisner's boardroom, expanding on the compelling tale of one of the most dramatic and complex business turnarounds of the 20th century: Disney's bold $19 billion deal to buy Capital Cities/ABC.
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