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The Disney Touch: Disney, ABC and the Quest for the World's Greatest Media Empire

by Grover, Ron

ISBN: 9780786310029
ISBN10: 0786310022

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The Disney Touch: Disney, ABC and the Quest for the World's Greatest Media Empire

by Grover, Ron

Binding: Paperback
Edition: 0002
Publisher: Irwin Professional Publishing
Publish date: 01/01/2001
ISBN: 9780786310029
ISBN10: 0786310022

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Description: In this revised edition of his acclaimed 1991 bestseller, Business Week's Ron Grover once again brings readers into Michael Eisner's boardroom, expanding on the compelling tale of one of the most dramatic and complex business turnarounds of the 20th century: Disney's bold $19 billion deal to buy Capital Cities/ABC.

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The Disney Touch: Disney, ABC and the Quest for the World's Greatest Media Empire

by Grover, Ron

The Disney Touch: Disney, ABC and the Quest for the World's Greatest Media Empire

by Grover, Ron

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