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The Disney Way Harnessing the Management Secrets of Disney in Your Company cover
  • ISBN: 9780070120648
  • ISBN10: 0070120641

The Disney Way Harnessing the Management Secrets of Disney in Your Company

by Lynn Jackson

  • List Price: $24.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 01/01/1999
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Description
To its millions of loyal customers worldwide, and the Hallmark brand stands for more than just greeting cards; it embodies the elusive item every company hopes to capture -- the customer's heart. Hallmark has found that one of the keys to attaining superior customer loyalty is through emotion. Now for the first time, Hallmark reveals its groundbreaking strategy: Emotion Marketing.

This strategy can help any company create an emotional bond with customers for a competitive advantage in the marketplace. Emotion Marketing will reveal:
-- How emotion works to cement customer loyalty
-- The 3 Emotional E's -- Equity, Experience, and Energy

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