The E-Business Book a Step-by-Step Guide to E-Commerce and Beyond
- Binding: Paperback
- Publisher: W W Norton & Co Inc
- Publish date: 05/01/2001
The E-Business Book explains what it means to join the e-business revolution and, more importantly, how to do it right. This book spells out in plain language how to create an e-business, step-by-step. Written in a fast-paced style in tandem with an easy-reading layout, The E-Business Book shows entrepreneurs where to start and how to follow through for e-business mastery.
From sizing up the competition and testing an e-business model to staffing and maintaining an e-business, this book guides readers through a twelve-step process that leads to e-commerce success. And for entrepreneurs who have already made the leap to a Web site, The E-Business Book troubleshoots what to do when they aren't achieving profitable results. Here they'll find proven how-to strategies for building a better e-business design to increase their e-business profit-power.
Cutting through the hype, this book doesn't just show readers how to promote their images or sell their products on the Internet -- it also teaches them how to create, maintain, and expand into a profitable e-business.