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The E-Business Book a Step-by-Step Guide to E-Commerce and Beyond

by Dayle M. Smith , Ph.D.

  • ISBN: 9781576600481
  • ISBN10: 1576600483

The E-Business Book a Step-by-Step Guide to E-Commerce and Beyond

by Dayle M. Smith , Ph.D.

  • List Price: $19.95
  • Binding: Paperback
  • Publisher: W W Norton & Co Inc
  • Publish date: 05/01/2001
  • ISBN: 9781576600481
  • ISBN10: 1576600483
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Description: Countless entrepreneurs and small business owners are already benefitting from the economic revolution of the Internet. Some are looking for greater visibility, while others have taken a bullish stride by selling their products and services online. Though the technical jargon is daunting and the complexity of the Internet can be intimidating, there is no doubt that e-business can be pivotal to building growth and awareness for any business.

The E-Business Book explains what it means to join the e-business revolution and, more importantly, how to do it right. This book spells out in plain language how to create an e-business, step-by-step. Written in a fast-paced style in tandem with an easy-reading layout, The E-Business Book shows entrepreneurs where to start and how to follow through for e-business mastery.

From sizing up the competition and testing an e-business model to staffing and maintaining an e-business, this book guides readers through a twelve-step process that leads to e-commerce success. And for entrepreneurs who have already made the leap to a Web site, The E-Business Book troubleshoots what to do when they aren't achieving profitable results. Here they'll find proven how-to strategies for building a better e-business design to increase their e-business profit-power.

Cutting through the hype, this book doesn't just show readers how to promote their images or sell their products on the Internet -- it also teaches them how to create, maintain, and expand into a profitable e-business.

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