Description: Companies that have Internet "departments" are dinosaurs, and the position of "Webmaster" is nearly extinct! In today's successful business model, the Internet isn't just an area of business -- it is a fundamental structure for how to do business. In highly-competitive companies, the "e-factor" pervades every aspect of operations. The E-Factor shows managers and executives how to succeed in this radically altered business landscape. It examines the revolutionary impact of Web technology on traditional business operations and how to exploit the technology to transform companies into "customer-centric" entities. The book supplies lucid answers to the strategic questions that businesspeople must ask, including:
-- How can we evolve to integrate the Internet and e-commerce universally?
-- Are we weaving the concept of "infostructure" into our business, thus managing information and knowledge on a real-time basis?
-- What business needs does our Web site address?
-- Does our site demonstrate real value to our target audience?

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